When you hear the word strategy, what comes to your mind? I bet you suddenly felt uneasy. It is because people make strategy harder than it needs to be.
The problem is because business people always associate strategy with such tools like environmental scans, SWOT analyses, business impact analysis, risk analysis, financial modeling, and so on and so forth. From these words alone, it is enough to make you puke your guts out. Other people get into trouble because they think it is all about the broad, conceptual, future-oriented, big picture stuff. Others think that strategy is all about changing paradigms.
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