Few days ago look at newspapers, advertising in a more focused layout pass is issued to see an induction cooker Sunpentown publicity soft, probably meaning "to eat hot pot, with Sunpentown LASH furnace", I suddenly felt In the eyes of consumers, the appliance is not only to eat hot pot, the other function is not the consumer has been weakened, and this dilution may be exactly what the nature of the appliance vendors play down the publicity function caused Sunpentown such as strengthening Induction cooker single function to simply portray the fire boiler, this propaganda is going to work?
In fact, the most publicity
Cooker reference is microwave, cooker and microwave oven of this small appliances for the Chinese is changing the traditional style of cooking, as opposed to fire, their biggest advantage is the fast, safe, clean, but this Both products available in China has been unable to allow consumers to fully accept the function as a cooking tool, people only choose a particular feature of their use, so up to now, the appliance becomes hot pot special tools, microwave heating has become milk and cooking tools. Thus, they can only be a small kitchen added, could not be main characters. Microwave oven has reached the updating of, if you want to update the prices to persuade consumers to buy more microwave ovens, if not lead, then "update" no easy task. Similarly, according to forecasts, the appliance in China more than 8000 million units of the market makers are waiting for you to share, but how to open a piece of the market?
Microwave ovens have been sold in China for ten years, but people only buy a microwave oven, and not well used, this will further promote the microwave oven market obstacles, Galanz Liang Zhaoxian admits, is now the first microwave oven business task is to get more people to use the microwave oven, the second task is how consumers are now able to spend a good microwave oven, and this task is very important. Microwave enterprises should expand in various forms, rich, loved by consumers and fruitful promotion. 2006 Glanz joint CCTV together to create "delicious Chinese Three table", the show created a lot of microwave recipes, microwave oven, introduced the relevant knowledge, so that consumers re-understanding of the functions of microwave ovens, played a better the role of the consumer culture. Of course, the process of changing consumer concepts may be long, but fortunately microwave oven has taken the first step, companies are beginning to realize that this issue has begun to move.
Actually walked the streets of microwave cooker the way to go, to microwave ovens as a mirror, the appliance business in the promotion of the market when the train should be noted that consumer awareness of the advantages of the cooker and electric stove in the fry cook, etc. aspects of the operation. Such promotion should be a large-scale, holistic, non-stop nature, business, media, social work to be completed. Unfortunately, the current of the appliance market is still in the melee, many manufacturers in going it alone, Psychological opponents on how to burn out, only tough on the publicity to promote.
Two sets of CCTV "delicious Chinese" program there is always a lot of kitchen appliance advertising spots, with gas stove and range hood ad, for example, is showing more than clean the kitchen, elegant environment, a comfortable feeling, but also Advertising is full of fumes from the kitchen with a brand and use a clean kitchen range hoods to do comparison, consumers can get a very intuitive understanding of product features. Now let's look at the momentum is fierce ad-free smoke pot, Putting aside its long occupation of the broadcast television more annoying, and advertising content are suspected of exaggeration, but the structure theory and with the pan back and forth in real show so many people are really convinced. The most important aspect in the terminal, large supermarkets often have a live demonstration advocates manufacturers, which is conveyed to consumers the most direct method of product characteristics. Also a reference is drinking, very few will make drinking ads, which may not as good as than the cooker, but the water dispenser will fry something the industry is and always start from the health, direct the consumer crucial, Bottled water from drinking fountains to use bottled water to get rid of secondary pollution onto the water filter, use the "toxic" event enthusiastically participated in the courage and guts, in a fit of naughty, consumers are also naturally have to accept these products. Several of these products compared to the appliance industry as a whole propaganda and obviously not in the component, in a manner not suitably.
Overview 06
related information throughout the year with the induction cooker, induction cooker rarely mention the overall advantages of the article, or even that the text has very little soft.
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