Recently, China Telecom "Ability to open programs," and China Unicom "Uphone Scheme" have pushed, together with previous move Ophone platforms, three major carriers really moved, start construction and build their own controlled 3G Value-added business system.
In the 2G era, operators in the industry chain, is absolutely dominant, but in the 3G mobile Internet era of open business opportunities Mobile Manufacturers, software manufacturers, Internet operators in the 3G value-added business have a share of operators in the 3G industry chain in the position would be weakened, the market operator to maintain control over the need to intervene in its own industrial chain link, grasp the business initiative.
3G spurs competition, the three major platforms unveiled
Competition model used to 2G operators era, if not active as 3G times, it may be left behind too far away.
China Academy of Telecommunications Research stakeholders has revealed that China Telecom "capacity and opening up program" is listed as national key special issue, the project by the General Manager of China Telecom, Wang Xiaochu command by the operator shared with industry to complete.
It is reported that China Telecom's "ability to open plan" is divided into two parts, ability to open platform, and second, Tianyi appliance factory, the platform by the China Telecom Sichuan company to take. Ability to open platform means Telecom SMS, voice calls, location services and other resources by opening up the platform to the developer, the developer can apply for product demand and call these functions. The application of plant gathering a large number of Internet companies to provide open network API reference information for developers.
Earlier, China Unicom have also revealed that the relevant Research Institute, China Unicom "Uphone Plan" is listed as national key special issue, Chang Xiaobing, the project from the command by the operator shared with industry to complete. "Uphone plan" based on independent research and development UniPlus Unicom operating system, and carry UPhone software store.
In Unicom "Uphone plans," China Telecom "capacity and opening up program" is exposed, before China Mobile Has launched the OMS platform and OPhone Mobile . Currently, Lenovo, LG have already launched mobile phone-based OMS of Ophone. Industry analysis, application platform operators, has introduced and will promote the upgrading of China's mobile phone market, and promote the rapid escalation of the mobile Internet industry.
Advantage of strong operators to control the entrance value-added services
Able to grasp the industry platform to attract the industry chain to actively join the participants of each and every dream of 3G, but not everyone has this opportunity, the advantages of the largest operators.
First of all, operators have their own unique advantages in resources, but these advantages to some extent on behalf of the inevitable trend of the future Internet applications. Second, carriers have a huge market, financial and technical strength, led by the operators can organize chips, software and Internet companies such as terminal businesses and joint participation. Imagine if effective integration of these resources, potential and creativity for the general ordinary developers a powerful and easy to achieve and the value of creative expression Platform, bound for the new Internet applications and services to bring unlimited space for imagination. According to Analysys Enfodesk
recently published "China mobile value-added services market annual consolidated report 2009", first half of 2009, the Chinese mobile value-added market reached 88.4 billion yuan, year 2011 will reach 323.8 billion yuan market scale, the next two years, the Chinese mobile value-added business growth of more than 30%. Huge market, has attracted industry interest of all parties.
BDA analyst Shi Lei that, "3G wireless Internet era opened opportunities, phone manufacturers, software manufacturers, Internet operators in the 3G business to be a share of operators in the 3G industry chain in the position would be weakened, operator to intervene in the industrial chain links, by controlling the mobile phone operating system is a better way (Unicom Uphone plan). "
Competition is not the only 3G services provide practical
Practice, operator-led, set up its own technology standards based on industry, it is to grasp the initiative in 3G value-added services during the critical, from Japan, Korea and other countries view the development of 3G operators, which is to improve the operation business data services, improving business operators in the 3G revenue during the key.
Particularly vulnerable operators such as China Telecom, China Unicom, to grasp the import value-added services 3G is particularly important. But the industry has pointed out that the three operators of 3G is basically in the same starting line, competition is inevitable, which to some extent stimulated the operators blindness.
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