From ceramics, paint, doors, floors and other changes in the marketing industry, see, there are already many companies the introduction of network marketing, especially online advertising, search engine marketing, information dissemination, networking activities, marketing and other means.
But for corporate branding and focus on product promotion, a clear understanding of how to promote the idea of grasping the whole of the extension process, and be ready to consider the promotion effect, particularly in response to the sales results, it is estimated is not only the marketing planning agencies have been resolved problem, but also the company's most willing to see the quantitative results.
In winning the consultant engaged in ceramic marketing, marketing, paint, flooring, and other sub-cabinet areas of marketing, marketing promotion, if established by the consultant is to win the "three stage" in the second phase, usually for corporate branding and cabinets product promotion is divided into two modules, and then around the promotion strategy for each module design and creativity. This one is divided into a network of independent promotion, marketing activities to promote collaboration on the ground in two parts.
Cabinet first module: brand positioning and promotion, that is to establish brand positioning and focus on industry segments, to public welfare activities, brand story, one million blog, branded consumer groups to promote the theme as the main means of communication cartoon
The second module: product positioning and promotion, to product knowledge, marketing, event marketing, event marketing, promotional activities, network support, products, consumer groups as the main theme of comic communication means,
The promotion of two channels of the module are generally related to the network media, the Internet forums, social networking site, IM tools, web blog, e-mail of six to promote mainly with news, reviews, posts, blog entries, IM messaging, e – reported that the animation / image, network topics, online video and other forms of the main nine. Flying letter, mobile phones and other wireless channels has not yet carried out special operations.
The first module, brand promotion, we should identify the focus for the corporate brand market, industry positioning, designed around the location of specific ideas, such as the entire ceramics field, it may be broken down into tiles, polished tiles, health stone, Natural Stone and other fields; and paint field, it may be the entire coatings market may also be broken down into environmentally friendly paint, healthy paint, children's paint and so on, are based mainly on enterprises in certain industry segments and markets the technical strength, product strength, and the existing scale of development planning, in order to determine.
Brand story, but also shall create 1-3 business story, the brand design and content of stories also have a dedicated planning, delivery time, choice of distribution channels, also have specific arrangements. In general, the brand story that several routes, to win more than to use the consultant. The first is based on the growth of enterprises as the background, from a growing emphasis on enterprise stories of struggle, hard work, courage, wisdom, spread the brand spirit, touched people; the second brand story, "Love? Marriage? Home" as the background, implanted ceramics, paint, flooring, cabinet doors or other household brand information and product information, moving people; a third may be based on the decoration theme, involving material selection, fitting, supervision and so on, implant brand information and product information, attractive. There are other ways not mentioned here before. Perhaps these methods are some planners are aware of, but specific to the quality of content on the combination of the media release on the timing of the clever, they may not be able to achieve the best results. In particular, to achieve millions of audience impact, nor is it the general body can operate.
"Million blog", then select a spokesperson from the company, or the general manager or a representative, create one million visits by individuals to fashion a People First blog, professional, in-depth, high-end image, through personal Image transmission and enhance the corporate image. At the same time through the blog channels of communication products and promotional information, influence people's buying interest and word of mouth spread, and create a record cabinet industry leading peers. The current situation, the consultant will win according to the specific needs of businesses to help build corporate blog and advocacy blog, in shaping the amount of the audience have different quantity requirements, 30 million, 500 thousand, 100 million, or even 200 million, has a different corporate acceptance. Can be seen that the influence of the blog has not only been recognized individual, but also at the enterprise level, the value of their marketing is also a certain degree of recognition. "Corporate Consumer groups spread cartoon theme" is currently the mainstream for the enterprise consumer groups to shape an image, giving a meaning, refined kind of label, the formation of similar consumers a sense of belonging to a lively comic style show.
The charity will need to focus on enterprise-wide plan to make the arrangements, no matter what kind of public welfare activities, there will be creative, be able to attract, impress people's network communication strategy to expand the public service activities spending influence and social influence.
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